A little-known Bible store in the Bible Belt? That sounds like a problem I can solve.
This local shop – which sells thousands of books, statues, gifts, and apparel items – has been around for decades, but many people still aren’t aware of it.
After several discussions with the business owner, I decided the main goal of the new website would be driving foot traffic into the brick-and-mortar store.
I wanted web visitors to imagine themselves walking into the actual store. So I made a header video featuring the exterior of the building (with a logo I designed) as well as an overview of the wide selection of products. I also provided all of the corporate photography and product photography, including the apparel.
Along with a new website, came rebranding and restructuring of product categories
Scrolling down the page, I wrote descriptions of each department. To accomplish clarity, I condensed and renamed many of the product categories the store had previously used. With fewer categories and simpler names, customers can quickly find what they are looking for. Additionally, I considered search-engine optimization when naming the categories.
WordPress site + WooCommerce = online shopping
The new WordPress site uses the WooCommerce online shopping cart plugin. The store owner can easily add products to the online database, and then transition static product pages to an online catalog. Over time, more and more products will be added.
This is part of ongoing efforts to adjust marketing strategies and help more people become aware of this great local business.
Visit DeSales Catholic Bookstore today!
If your business needs to sell products online contact Henderson Media.
Matthew Henderson, owner
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