This page lists the tasks involved with Henderson Media’s marketing campaign for Mr. Insurance. Craig’s tasks are in bold.

Before website launch

  • Film the “about” video.
  • Edit the “about” video.
  • Client approval of the “about” video.
  • Craig: Send photos to Matthew. Several from each category (family, community involvement, Africa, SBJ, etc.).
  • Content writing based on the video interview.
  • Website theme development.
  • Google My Business listing.
  • Craig: Send Matthew your entire client list (past clients, current clients, people who just ran a quote and didn’t sign up).
  • Develop reputation management service for Mr. Insurance.
  • Craig: schedule vlog training and gear setup.
  • Craig: film the first vlog(s) and send them to Matthew.
  • Edit vlog(s).
  • Edit video transcripts for blogs with SEO focus.
  • Schedule blogs/vlogs to post to social media.

Ongoing work

  • Craig: You’ll receive emails when a customer leaves negative feedback or a review. There will be a link you must click to respond to each.
  • Craig: film the vlogs and send them to Matthew.
  • Edit vlogs.
  • Edit video transcripts for blogs with SEO focus.
  • Schedule blogs/vlogs to post to social media.