Website pages

Main pages (with an architectural presentation board layout):

  1. Home page
  2. Home Remodeling Design Service
  3. Custom Home Design Service
  4. Residential Interior Design Service (selection of material)
  5. Kitchen Design Service
  6. Bathroom Design Service

Pages that may or may not need a presentation board layout:

  1. Residential Drafting Service
  2. Residential Project Management & Quality Control

Other pages:

  1. Make an Appointment
  2. Contact
  3. Articles
  4. About
  5. Awards & Reviews

The following checklists cover the tasks for Henderson Media’s marketing campaign for Keystone Creative. Chad’s tasks are in bold.

Before website launch

  • Film the “about” video.
  • Chad: Gather portfolio images for Matthew to include in video editing.
  • [in process] Edit the “about” video.
  • “On-page” content writing based on the video interview.
  • Chad: [in process] Prepare the images needed for Matthew to develop the “architectural presentation boards” layouts.
  • Set up hosting and install WordPress.
  • [in process] Website theme development.
  • Chad: schedule vlog training and gear setup.
  • Chad: film the first vlog(s) and send them to Matthew.
  • Edit vlog(s).
  • Edit video transcripts for blogs with SEO focus.
  • Schedule blogs/vlogs to post to social media.
  • Launch site!
  • Off-page SEO campaign
  • Chad: Send Matthew your entire client list (past clients, current clients, subcontractors, etc.).
  • Develop reputation management service.

Ongoing work

  • Chad: You’ll receive emails when a customer leaves negative feedback or a review. There will be a link you must click to respond to each.
  • Chad: schedule reoccurring phone meetings with Matthew to discuss additional blog ideas.
  • Chad: film the vlogs and send them to Matthew.
  • Edit vlogs.
  • Edit video transcripts for blogs with SEO focus.
  • Schedule blogs/vlogs to post to social media.