Businesses and other organizations publish lots of written content: social media posts, blogs, newsletters, brochures, and press releases. But writing this content in-house can be difficult for five reasons.
- No one in the office has the confidence or the talent to write good content for public consumption.
- No one has the time to commit to these projects. Writing is not the full-time job of anyone in the office, so the work of writing is crammed in too close to the publication deadline.
- The in-house writers are too close to the subject. This results in text full of industry jargon and assumed knowledge, making it hard for people on the outside to read.
- It’s full of typos and grammar mistakes. Have you ever noticed it’s harder to notice your own mistakes than it is to notice the mistakes of others?
- The content gets stuck in a cycle of endless revisions. This is usually caused by too many cooks in the kitchen.
As an outside writing consultant, I can bring talent, experience, dedication, and fresh eyes to write and/or revise your public-facing content.
Hundreds and hundreds of articles published
I’ve published hundreds of articles in print newspapers and online (as well as a historical textbook, product catalogs, and instruction manuals). I’ve also edited hundreds of articles written by other people.
These articles have covered a wide range of topics, including government, religion, business, lawsuits, personal profiles, and entertainment. I’ve interviewed many business owners, industry experts, musicians, lawyers, politicians, and even the governor. Additionally, I’ve conducted many research studies and poured through lengthy documents searching for the information needed.
I can bring this experience to your organization
It’s okay that I don’t currently understand your industry. That’s been the case with almost every writing project I’ve worked on so far. I come into the project with no background knowledge, I study the information, and then I write an easy-to-read and educational piece on the subject matter. As a marketing consultant and as a journalist, I have the responsibility of explaining complicated subject matters to the public of which I have no prior knowledge. And really, that’s often the way it works best. When an outsider writes the article, he or she asks questions the outside readers need answered.
So instead of struggling to complete content writing in-house, or possibly publishing poor-quality material, let me bring professionalism to the project.
Matthew Henderson, owner